The process of opening a restaurant from start to finish can be, and should be, an arduous one. It requires a tremendous amount of research and determination, and it can easily get overwhelming. Often clients ask, “What should i be doing? ” It’s the right question, but not easily answered. Why? There is a whole array of things that must be done simultaneously in opening any business, but especially one as complex as a restaurant.
So, where do you start? The restaurant ales gard best place to start is with a plan, of course. Without one, it’s like shooting from the hip. Just trusting your instincts is a recipe for failure. “If you don’t know where you’re going, you are unlikely to get anywhere worthwhile. ” So you begin with a business plan, a proven foundation of success and the road map to your dream becoming reality. A quotation worth remembering and putting into practice is, “Failing to plan is planning to fail” from the 7 Habits of Highly EffectivePeople, Stephen R. Covey).
You must have an idea of the type of restaurant you want. That means coming up with a well-thought-out concept, visualizing it with graphics, and describing in writing. Your entire business plan will evolve from this: how to bring that dream restaurant to life; how to give it its unique personality; and what makes it different from other restaurants.
Study successful restaurants in order to formulate a model that fits what you have in mind. You don’t have to copy them, just determine why you think they are successful. Is it their food? Is it their friendly service or atmosphere? Most likely it will be all three, fitting together to form a total concept: great food, prompt and attentive service, and a comfortable, if not unique, atmosphere.
When i suggest learning from observing other successful restaurants, keep this thought in mind. Your restaurant idea must be uniquely yours. Combine the best parts of other successful restaurants into your own creative version of what you want. Perhaps it’s the personal service and unique food presentation that you have enjoyed at one restaurant, or the decor theme at another. Blend all the elements that you feel make those restaurants successful into your own total concept of food, atmosphere, and service, and you will have created your own original.
First, make an outline of what your business plan will include. Remember, BE SPECIFIC! Writing a business plan forces you to think through where you are going, how you plan to get there, and it is a tried and true road map to success. By organizing your thinking, you are more able to translate your thoughts to paper (or a computer screen) and watch a rigorous plan of action begin to take form.
You don’t have to look very far in the states of California or New york to find one of many thousands of their restaurants. If you are serious about finding a great one for dinner out whether it’s with friends, family, or someone special to you, it can be as difficult as trying to find a needle in a haystack. There may be quite a few decent mobile phone apps that allow you to check out restaurants in your vicinity but they don’t generally offer in depth menus and pictures. In this situation you don’t want a list of restaurants; you want something a lot better. It’s important to find a way to get sneak peeks through things like pictures as well as informative insights about prices and the types of cuisine the restaurant offers.
Does this occasion warrant more exciting restaurant menus than normal? It’s much easier to pick the perfect family restaurants, fine dining restaurants, and even casual dining locations when you take advantage of online restaurant guides to help you choose. This is more than your average restaurant names and basic details. You’ll get all kinds of extras about a restaurant with the right guide like types of food the restaurant serves, the general price range for the restaurant, pictures, and restaurant menus.
If you’re on the business side of the restaurant though, you’re going to have a different story. Online restaurant reviews mean something different for you than they mean to people looking for a place to eat. Your plans are for reviews to pain your restaurant in the most positive light possible. You want your restaurant to capture the attention of those looking for great restaurants in California. The bottom line is that you’re interested in appealing to people who are looking for what your restaurant has to offer whether it’s a family restaurant, or a Greek, Thai, Indian, or Chinese restaurant. You want to be able to offer people restaurant coupons so that they can come in and see what you have to offer for less. You want in depth reviews for your restaurants in San diego, Los angeles, and the San francisco Bay Area and you’ll get them when you list your restaurant with the right guide.
You must make a name for your restaurant and ensure that it is recognized by the public if you want your restaurant to thrive. Those in the industry have paid a heavy price in the recent recession. The bottom line is that it doesn’t matter if you are the best thing to hit the Thai food market Brooklyn has ever seen or that you are one of the finest restaurants San diego happens to be home to; if no one knows where you are they aren’t going to come inside.